17 Apr Fluff Matters: 3 Simple Ways to Help Win Customers

The word fluff sometimes conjures negative feelings about marketing materials that waste your valuable time by showering you with irrelevant, insignificant, superficial information disguised as expertise and analysis. That’s not the kind of fluff I’m talking about. In this context, fluff consists of those things that make a customer’s or employee’s overall experience better, sometimes without them even being able to...

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